تحول دیجیتال چیست و چه نیست؟
در دنیای امروز که دیجیتالی شدن به یکی از ضرورتهای بقا و رشد سازمانها تبدیل شده است، مفهوم “تحول دیجیتال” بیش از هر زمان دیگری مورد توجه قرار گرفته است. با این حال، با وجود تمام صحبتها و سرمایهگذاریهای کلان در این حوزه، بسیاری از سازمانها همچنان در مسیر تحول دیجیتال خود با چالشهای جدی مواجه هستند.
این چالشها اغلب ریشه در درک نادرست از ماهیت تحول دیجیتال دارد. تحول دیجیتال صرفاً یک پروژه فناورانه نیست، یک تغییر فرهنگی است؛ نه یک مقصد، بلکه یک سفر بیپایان است؛ نه مختص شرکتهای فناوری، بلکه یک ضرورت برای تمامی صنایع است.
در این مقاله، به بررسی ۷ سوءتفاهم رایج درباره تحول دیجیتال میپردازیم که سازمانها را از مسیر صحیح منحرف میکند. هدف ما شفافسازی این ابهامات و ارائه درک صحیحتری از تحول دیجیتال است تا سازمانها بتوانند با دیدی باز و استراتژیای مؤثر، گامهای خود را در این مسیر مهم و حیاتی بردارند.
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